Not sure how your product can use in-product messages? Use some real life examples below to gain some inspiration.

In-product messages can be used all across the user lifecycle to improve a customer’s LTV ( Life time value):

• Onboarding & activation: Facilitate the onboarding process with a checklist, or provide a nudge for the first action item to take in empty states. Point users to complete key tasks for activation.

• Engagement: Drive awareness to a new or often overlooked feature.

• Conversion: Offer promotions or ask users to upgrade at the right moment.

• Retention & churn reduction: Keep users updated and educate them on new benefits and features. Ask users for feedback.